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From last year to this year, outdoor camping has really become popular. When the sun is better, you can see a large number of tents or picnic mats on every lawn or beach with good scenery. In addition, I have seen that many developers’ marketing activities are more or less grafted with elements of camping and outdoor activities.

There must be various factors behind each phenomenon that will lead to the final phenomenon. Let’s try to analyze several reasons behind the popular phenomenon of camping.

First, the impact of the epidemic and consumption downgrade. This year is the third year of the epidemic, and the economic environment visible to the naked eye is not as good as before. Just as prosperous as it was in 2017-2019, it will be tragic in 2020-2022.  2020 is really a watershed year. There is a saying that 2020 is the worst year in the previous ten years and the best year in the next ten years. It seems that this sentence has come true.

The economic environment is not good, people have no money in their wallets, and consumers cannot afford entertainment projects that require too much money. With the epidemic frequently closing cities, camping is a low-cost and convenient way of local entertainment. You only need a picnic mat and a few friends to spend a day outdoors. Many times when traveling, you just change places to play with your mobile phone. You can also have the same experience while camping and playing with your mobile phone. An important prerequisite for consumption is people's expectations for the future economic environment. At present, most people have car loans or various liabilities, and the payment costs in the next ten or 30 years are too high. If the monthly debt accounts for less than 40% of the salary, I believe there will still be a certain amount of consumption power. However, in the past three years, the income of ordinary workers has been affected by the epidemic, and there is great uncertainty because you don’t know when you will lose your job and when you will. Layoffs will occur, and once cash flow is cut off, there will be great pressure on future payment of expenses. Therefore, in recent years, people are more inclined to save money and not consume. If domestic demand cannot be stimulated, consumption downgrade will naturally occur.